“Platforms are designed one interaction at a time. Thus, the design of every platform should start with the design of the core interaction that it enables between producers and consumers. The core interaction is the most important form of activity that takes place on platform – the exchange of value that attracts most users (…). The fundamental purpose of the platform is to facilitate that core interaction. (…) The platform revolution is indeed transforming our world in a host of significant and exciting ways. But there’s one thing that platform revolution will not change – namely the ultimate goal that technology, business, and the entire economic system need to serve. The purpose of all these human constructs should be the unlocking of individual potential and the building of a society in which everyone has the opportunity to live a rich, fulfilling, creative, and abundant life.”
Platform Revolution, G. Parker, M. Van Alstyne, S. Choudary