These are the questions we asked ourselves in 2017, when we were born.
The heartbeat of business
We founded PRIMATE in 2017.
For some years we felt out of place in the world of business consultancy, where we have been operating since the ’90s. Hundreds of projects considered “successful”. So much gratitude from thousands of people. But, inside, our frustration kept growing: outside of projects, too little was truly being transformed inside organisations, compared to what we think is needed in this whole new era.
It was all too slow, there was too much distance between the problems and the decisions being made to solve them, too much talent wasted in every workstation, at every desk. So began a circle of stress, fear, de-responsibility. Together with our clients, we were looking for a different way of doing things. Shortness of breath. Vacuum dive into the heart. We weren’t satisfied.
Together with our clients we were looking for a different way and a different meaning. We felt the urge to start learning again, to co-design new projects in order to discover new ways. Together, we moved to the frontier. We went back to the beginning, where actions shape the body, the mind and the world. Together with our companions, we started to release energy and talent.
We ignite the courage that scares, we experiment with people and teams. We make evolutionary interventions, even with thousands of people. We put new disciplines and tools into circulation to knead work and meaning.
People, companies and communities can tune in their breath and make the heart of the business beat.
PRIMATE is a Benefit Corporation and a Certified B Corporation®
We were established as a Benefit Society and, since our foundation, have pursued B Corp™ certification, which is deeply connected to our PURPOSE.
In a phase of epochal mutation, PRIMATE was born with the purpose of contributing to the evolutionary leap of people, organisations and communities, releasing positive energies, innovating models and practices, and co-creating spaces in which the sense of what one does on a daily basis contributes to the development of oneself, one’s business and the communities within which one lives and works.
This is the footprint we want to leave in the world.
PRIMATE takes part in the UN corporate responsibility initiative (United Nation Global Compact) and is a founding member of the
GCNI-Global Compact Network Italy.
Surviving Meetings
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SURVIVING MEETINGS
is now available!
An effective method for organising Smart Meetings that are good for people and business.
Are you tired of “as-is” meetings? Would you like to get straight to the point, understand, solve, and finish them and still have some positive energy to spare? If so, then this book is for you.
Today we have too many useless, continuous and often inconclusive meetings both in-person and online. Too many participants, excessive costs, wasted energy and opportunities: more effort than satisfaction…
Would you like to have just useful meetings, ones where the set goal is known beforehand and achieved in the defined timeframe? Would you like to come out of a meeting with more energy than when you walked in, and with the feeling that you and your colleagues are going to succeed, even better that you can even raise the bar?
For sure, it is not always easy to succeed. But it is possible: you need determination, a desire for well-being and a meaningful professional life, and also you need new tools that enable you to work differently. In this volume, we introduce you to TheMeetingCircle; a truly profitable method for organizing meetings, a method resulting from the most avant-garde developments in international organizations and with the contribution of neuro-science. The book contains a kit that will help you design meetings in a fun way, turning them into smart meetings in just a few steps: finalization, focus and flow, achieving the best result with the least effort, Psychological Safety.
However, we need to warn you beforehand. If you use TheMeetingCircle in your organization or with your team on a daily basis, your approach to problems and relationships among colleagues will also begin to change: you’ll see both people and culture evolve.
The reason being that meetings can unite energies and intelligences together. And in doing so make the heart of the business pulsate.
Marina Capizzi and Tiziano Capelli
PRIMATE Co-founders
Newsletter
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The PRIMATE Newsletter
3 Ways to Reenergize Your Team When Morale Is Low
Fearless Organization
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The partnership between PRIMATE
and The Fearless Organization Scan
The Fearless Organization Scan is the company that, in partnership with Amy Edmondson – author of Fearless Organization and lecturer at Harvard Business School –, has developed an agile and accurate survey to detect the level of Psychological Safety, comparing it with a wide-ranging benchmark. Together they created an international network: PRIMATE is the Italian partner.
Thursday 28th September 2023, in London, with Amy Edmondson to delve deeper into her new book "Right Kind of Wrong" - which the Financial Times called "The 'It Book' for work-watchers this Autumn" - and to share the projects that we are developing on Fearless Organization.
Fearless Organization
AMY EDMONDSON PRESENTS THE ITALIAN EDITION
of Fearless Organization
– November 2020 –
INTERVIEW WITH AMY EDMONDSON
– December 2020 –
Thanks to James Taylor for authorizing the translation and distribution of his interview
The Italian edition of Amy C. Edmondson‘s new book is out, edited by FrancoAngeli. A further step in the evolution of companies. We will be finally able to face fear, one of the taboo themes of organisations, with managerial logic. Fear proliferates where there is a low grade of psychological safety, with significant damage to the health of both people and business. Increasing psychological safety frees up huge resources that greatly improve performance.
The preface of the Italian edition is written by Tiziano Capelli and Marina Capizzi, PRIMATE co-founders, and Carlo Giardinetti, MBA.
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PRIMATE hosts CORPORATE REBELS
Corporate Rebels
The 8 trends of organisational evolution
– November 2019-
Videos
The world is heading in the direction anticipated by PRIMATE.
Beyond illusions, where the new arises
December 2019
Words to be relighted in organizations
December 2018
Sense & Respond
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SENSE & RESPOND
Who’s in charge of leading organizations,
has also the responsibility of looking for a new path.
Sense & Respond is an easy but revolutionary synthesis. In fact, through many business cases, it shows how the mindset of many organizations was born during the industrial era. That is over. Nothing is the same, even if it may seems so. We’re in the digital era: a momentous gap, more culturally than technologically. Concepts and methods, that were reference points for generations of managers, don’t work any more: for example, facing uncertainty and complexity with detailed plans. But most organizations still keep on working in the same way as in the past.
This book reveals how what we consider an inevitable problem is in fact the result of a deeper and deeper gap between our mental habits and reality.
So, where can we start from, and how can we go on? Read more
