By Marina Capizzi, author of Hierarchy to Die or to Thrive? Companies have been cultivating rationality and efficiency since the industrial revolution, when the ‘science of management’ was born. After more than a century, therefore, management thinking should revolve...
What is important about this book Why did mayonnaise beat ketchup? A question that might sound trivial, yet it’s the starting point of this book. It refers to the clash between two food giants, Unilever and Kraft Heinz: on one side, a long-term model built on...
