Evolutionary purpose to revive the brand
internally and externally
Strengthening one’s own brand, re-thinking it starting from the evolutionary purpose.
Evolutionary purpose is much more powerful than mission and values. It’s able to catch the organisational vital force that is linked to its value proposition.
So they can communicate it much more efficaciously. Internally and externally (Aziende che si muovono di forza propria).
We design paths, processess and tools to let the evolutionary purpose arise and to transform it in a daily governance tool
Are you asking yourself the same questions?